COLOR CARE MOROCCANOIL Violet Blonde Perfecting Shampoo
Highlight the best of your dye with Moroccanoil Perfect Purple Shampoo, designed specifically for the unique needs of blonde, lightened (brown included) or gray hair. When you go for blonde, the background orange or yellow tones can be exposed, which causes unwanted brassiness in the hair. Even gray hair tends to take on yellowish tones due to pollution and environmental factors.
The sulfate-free Perfect Purple Blonde Shampoo gently cleanses while neutralizing warm tones . This powerful shampoo deposits violet pigments that counteract yellow and orange tones . The result: brassiness is neutralized and hair acquires a brighter and more radiant color .
It features ArganID™ technology, with positively charged microcapsules that are attracted to the negative charge of the hair fiber, impregnating the depths of the cortex with the antioxidant power of argan oil.
This is an independent consumer study that asked 75 women: