ALFAPARF MILANO PROFESSIONAL is the leading Italian brand in the professional hair treatment sector.
Founded in 1980, for over 40 years it has been teaming up with professionals, creating effective and innovative products and services to meet any requirement.
Inspired by its own values - Italian dynamism, innovation and openness to diversity - ALFAPARF MILANO PROFESSIONAL shares skills and results with a clear goal: to make the daily beauty experience a source of pleasure and happiness for everyone. So that people feel good as well as beautiful.