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Apivita MY COLOR ELIXIR permanent color

Hair dyes

Expected delivery:
Wednesday 2026-05-20
Wednesday 2026-05-20

*Approximate for orders whose destination is the provincial capital. In other cases there will be a delay of 1 day.
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MY COLOR ELIXIR permanent hair color from APIVITA

Permanent coloring with the Innovative Color Magnet System. Full gray coverage, vibrant natural color and long-lasting color.

It is enriched with the innovative COLOR MAGNET system that stabilizes and seals the color in the hair fiber.

It offers full gray coverage and vibrant, long-lasting color.

It has a pleasant fragrance and a formula that respects the natural balance of the scalp. The texture is creamy and does not drip, to ensure easy application.

Parapharmacy
Parapharmacy
Ingredients
Argan
Tones
10 Platinum Blonde
EAN
5201279076962
Parapharmacy
Parapharmacy
Ingredients
Argan
Tones
10 Platinum Blonde
ingredients
aqua (water), laureth-3, cetearyl alcohol, laureth-4, polysorbate 80, ethanolamine, toluene-2,5-diamine sulfate, glycol distearate, sorbitan stearate, sodium C14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, glyceryl stearate se, cocos nucifera oil (cocos nucifera (coconut) oil), glyceryl isostearate, aminomethyl propanol, oleic acid, stearic acid, sorbitan oleate, m-aminophenol, 2,4-diaminophenoxyethanol sulfate, peg-40 hydrogenated castor oil, polyquaternium-22, hydrogenated castor oil, ceteareth-20, taurine, palmitic acid, xylitol, sodium sulfite, sodium hydrosulfite, cera alba (beeswax), lecithin, tetrasodium edta, ceteareth-33, erythorbic acid, linum usitatissimum extract (linum usitatissimum (linseed) seed extract), argania spinosa kernel oil*, etidronic acid, olea europaea fruit oil (olea europaea (olive) fruit oil)*, persea gratissima oil (persea gratissima (avocado) oil)*, helianthus annuus seed oil (helianthus annuus (sunflower) seed oil)*, mel extract (honey extract)*, rosmarinus officinalis extract (rosmarinus officinalis (rosemary) leaf extract)*, benzyl alcohol, potassium sorbate, sodium benzoate, parfum (fragrance), phenyl methyl pyrazolone, 4-chlororesorcinol, p-methylaminophenol sulfate.
The lists of ingredients contained in the composition of the products are updated regularly. Check the ingredient list on the packaging before using the product.
Brand Safety Warning
Hair dyes can cause severe allergic reactions, so it is crucial to follow certain precautions. Black henna tattoos may increase the risk of allergy. Do not apply if there are rashes on the face or damaged scalp, or if you have had previous reactions to dyes or henna. An allergy test must be performed 48 hours before each use by applying a small amount of the product to the skin. If abnormal reactions are observed, such as itching or redness, do not use the product. Keep out of reach of children and avoid contact with eyes, rinsing immediately if this occurs. Hair should be rinsed thoroughly after application.
Legal information of the brand
Antonio Puig, S.A., Pl. Europa, 46-48, 08902, Barcelona
https://www.puig.com/es/
sds@puig.es

STEP 1
Protect your clothing by placing a towel over your shoulders. Remove all jewelry and wear disposable gloves during the entire color application stage. Apply a small amount of natural oil around your forehead to avoid staining the skin in that area.
STEP 2
Pour the entire contents of the color cream tube (A) into the color developer bottle (B). Mixing ratio 1:1.5.
STEP 3
Place the cap back on the bottle (B) and shake until the mixture is smooth. After mixing is complete, cut off the tip of the applicator and begin application IMMEDIATELY.
STEP 4
Apply the mixture from roots to ends, using the application tip of the bottle to separate the strands. Distribute the remaining product evenly throughout your hair and massage gently. The mixture does not drip.
STEP 5
Leave it on for 30 minutes.
For root touch-up application, apply the mixture to the roots and leave it for 20-30 minutes. Apply the remaining mixture to the rest of your hair for 10 minutes and continue with the next steps.
STEP 6
When the rest time is up, massage a small amount of warm water into your hair so that the mixture turns into a lather. Rinse hair well until the water runs clear and then wash with APIVITA COLOR PROTECTIVE shampoo with sunflower and honey.
STEP 7
Apply post-color hair conditioner. Massage hair thoroughly to allow ingredients to penetrate and seal in color.
STEP 8
Leave the conditioner on for 3 minutes and then rinse with warm water. Reapply after 15 days.

Assessment Apivita - MY COLOR ELIXIR permanent color

4.8
About 5
4 Reviews
5
3
4
1
3
0
2
0
1
0
100 %
Based on 4 reviews
0 %
They do not recommend it
Based on 0 reviews
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Reviews Apivita - MY COLOR ELIXIR permanent color

Filter by:
Ana Belén
Verified purchase
28-10-2025
High quality dye
I really like how it leaves my hair; it has no smell and lasts quite a while.
Translated by Google
Gender: Woman
Age: Between 36 and 50 years old
Country: España
Has been using this product for: Not specified
Hair type:
Dry
Ana Belén recommends this product
INMACULADA CONCEPCION
Verified purchase
03-07-2025
Special allergies and quality
Covers all gray hairs, odor-free, itch-free, natural ingredients, paraben-free, and ammonia-free. Natural, brilliant colors. Excellent.
Translated by Google
Gender: Woman
Age: ---
Country: España
Has been using this product for: More than 5 years
Hair type:
Oily, Dyed hair
INMACULADA CONCEPCION recommends this product
Anna Maria
Verified purchase
14-02-2024
Good color to cover white hair.
Does not smell bad, easy to apply, does not irritate. Do not re-color the remaining brown hair too much.
Translated by Google
Gender: Woman
Age: More than 50 years old
Country: Belgium
Has been using this product for: Less than 6 months
Hair type:
Dyed hair
Anna Maria recommends this product
Giulia Isabella
02-12-2023
Nice color but doesn't last long
Very nice color, reflects the one shown in the photo. Unfortunately on me it started to come away after two weeks, that is, after 4-5 shampoos
Translated by Google
Gender: Woman
Age: Between 18 and 25 years old
Country: Italia
Has been using this product for: Not specified
Hair type:
Dry, Dyed hair
Giulia Isabella recommends this product

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