In 1910 Gabrielle "Coco" Chanel started her career in the fashion world decorating hats and selling them to French aristocrats. Years later, and with the financial support of her lover, began selling women sportswear, comfortable and useful clothing, hated frilly outfits, long skirts, tight corsets and quirky hats of that age. Coco Chanel was a pioneer. With World War I, aristocrats’ wives did not want to wear the classic sumptuous dresses and in Chanel they found sobriety and freedom in the movement. Thanks to the success and good reputation that Coco Chanel acquired, she released her
first perfume in 1921, Chanel No. 5 (so called because she considered it as her lucky number). In 1924, after the perfume success, Chanel Parfums division was created, with the help of Pierre Wertheimer in order to produce a line of perfumes, beauty products and cosmetics. [read more]
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